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Andró is the founder and managing director of Woodland Wealth.
He is a firm believer in the value of independent, well thought out and knowledge-based advice and made it his mission to establish an advice-based, instead of a sales-based business. The people close to him will describe him as slightly against the grain and a non-conformist. “It is this attitude of questioning the norm that leads to the best planning solutions for clients”, he says. He is obsessed with the concept of “the client’s best interest” and it forms the blueprint from where the business is managed.
After matriculating from Paarl Boys High in 1990, he acquired a BComm Degree at Stellenbosch University. He also completed a Postgraduate Diploma in Financial Planning at the University of the Free State, is a CFP charter holder and is a member of the Institute of Financial Markets.
Before he established the company in 2003, he worked amongst others, at Shoprite Holdings Head Office, Nedgroup Asset Management and Investec Asset Management.
True to company culture, Samuel strives to build solid long term relationships with clients and has a meticulous way of identifying needs, defining goals and compiling an executable plan to reach one’s goals. He firmly believes that one has to be a specialist in one’s field to be able to add value, and continuous training & education is therefore paramount. To be objective and to have an independent approach to a client’s planning is critical to make a difference.
Born & bred on a farm in the Montagu region, Samuel matriculated in 2001 from Montagu High School. He completed his BComm Honours degree in Business Management as well as his Postgraduate & Advanced Diploma in Financial Planning. Samuel is a CFP charter holder. Apart from a short stint at an agricultural company Samuel has spent his whole working career with Woodland Wealth. Samuel is a shareholder and valuable member of the board of directors of Woodland.
Elmie is energetic, hard-working and analytical, and she loves to work with people. Before joining Woodland, Elmie was a consultant with a large financial services company and an educator in higher grade Mathematics and Accounting. Her personal attributes, passion for portfolio structuring and knack for numbers makes her a big asset to the company.
After matriculating from Aliwal North High School, she made her way to Stellenbosch University to complete her degree. She completed her Post Graduate Diploma in Financial Planning in 2014 and in 2020 completed an Advanced Diploma in Estate and Trust administration. She joined the Woodland team towards the latter part of 2015.
Cassie lives by the mantra “Trust is Earned”. Starting his career in financial planning in 2009, he has obtained valuable experience, and the ever-changing markets have taught him that there is no place for ego’s. Supporting clients throughout their different life-phases gives him tremendous satisfaction and serves as a constant reminder of the impact that his advice can have on individuals and their families.
He hails from Paarl where he matriculated from Paarl Gymnasium in 2003. He continued his studies at Stellenbosch University where he obtained a BComm degree in 2007 and thereafter completed an Advanced Post Graduate Diploma in Financial Planning at the University of the Free State in 2011. He is also a Certified Financial Planner charter holder. He joined Woodland in October 2017.
Deidré has a knack for analytical work and is spontaneous with a warm and friendly personality – a rare combination of qualities that is very useful in our industry. She was born and raised in Heidelberg, where she matriculated in 2011. She proceeded to study BComm Mathematical Science at the University of Stellenbosch, and also completed an honours in Financial Risk Management in 2016. She braved the CFA level 1 examination and passed in 2017. She continued the journey of equipping herself by receiving her Postgraduate Diploma in Financial Planning in Sept 2020 and became a Certified Financial Planner charter holder in 2021.
She is not only clever, but a keen sportswoman. She spends much of her free time on the netball field as a nationally graded umpire. This suits her “work hard, play hard” motto well.
She started her career as a research and investment analyst, giving her an excellent investment background, but then decided to work on a more personal level with clients where she can see the impact of robust financial planning. She joined Woodland in February 2020.
Aron grew up in Oudtshoorn but completed his schooling in Stellenbosch at Paul Roos Gymnasium in 2009. He completed a BComm Law degree in 2016 and proceeded to complete his Postgraduate Diploma in Financial Planning in 2018. He gained experience in the financial services industry as both an adviser and a broker consultant.
Aron is passionate about financial planning and financial education. He works hard to empower individuals by helping them achieve their definition of financial success. Aron is very analytical but enjoys connecting with people. Financial planning to him is a lot more than just the numbers.
His passion and values, being so similar to that of Woodland, made him an ideal candidate for our young adviser trainee programme. He joined Woodland in Aug 2022 and qualified as a Certified Financial Planner charter holder in April 2024.
Landi was born and raised in Worcester. Over the years she has accumulated experience in office administration, bookkeeping and short-term insurance and even started her own small business which she managed for 6 years until she finally sold it to spend more time with her young kids at the time. However, she found her passion for the medical aid industry when she joined AIFA as a medical aid assistant in 2012.
What many people might not know about Landi is that for 6 years, she rode quad bikes for Droomers Yamaha and was the Nr 1 female for ATV Powersport South Africa. She has ticked off the Roof of Africa race from her bucket list. Since then she exchanged her motorbike for a mountain bike.
She lives by the motto that “some things seem impossible, until it’s done”. Her warm, welcoming personality puts clients at ease and the quality of her work is of utmost importance to her. She joined the team in March 2019.
With her roots and childhood memories in Villiersdorp, Princess left her hometown after she matriculated from Grabouw High School in 2013 to settle in Somerset West. She accumulated a variety of work experience learning amongst other things how to deal with different kinds of people, how to cope under pressure and that meeting difficult deadlines and keeping demanding clients happy is the key to success.
Her dedicated attitude and her will to constantly better her own skills made her stand out above her peers and was selected to join the medical department of Woodland in January 2017.
In her free time, she studies towards a National Diploma in Business Management and when she is not buried under her books, she enjoys family time, sport and reading. She is organised, and does not allow obstacles to get in her way.